Brief: Design of case used during demonstration of the medical equipment used for invitrofertilisation.
Protect the equipment
The project was carried out from idea to finished product. The bag's primary requirements was to protect the equipment and be light so as to make it easier to bring along on demonstrations. Both of these requirements were achieved by having foam with cut-outs hold the equipment in place. The foam is light and protects the equipment with its soft and cushioning properties. The weight is also kept low thanks to the case being made out of canvas cloth.
The case's other features is convenience during demonstrations as well as a clean and professional design expression. Both if these features are of great importance to the salesperson. The placement of the equipment was carefully thought through to follow a natural sequence during a demonstration, but also to be space efficient and compact. The simple and clean design lends to a professional look.