Brief: Present a new tagline for Qualisys.
Short but meaningful
In time for the launch of new website Qualisys needed an efficient way to communicate their top-of-the-line competence.
A "tagline" is a simple way for companies to convey a message and a feeling. In order to extract the values Qualisys stands for Dacat did a survey of their core values and vision, competitors communication methods and brainstormed about different angles on the message form. We worked out a number of different proposals and the final choice was: "Quality in Motion - gives you the best references."