PROJECT: ALL ABOARD BOAT CONCEPT
Client: Swedish Maritime Forum
The mission was to design a concept boat with the aim to include women's needs and desires of a leisure boat - without excluding the needs and desires of men.
Some words of value throughout the project were social, smart and safe.
We used the competence within design, engineering, visualization and animation to create a concept boat for the Swedish Maritime Technology Forum.
The concept boat was presented during the "Allt för sjön" exhibit in Stockholm, Sweden. Using a full-scale mock-up, we managed to present the solutions fulfilling the requirements from both men and women in a distinct and easy-to-understand manner.