PROJECT: BAG FOR MEDICAL EQUIPMENT
For Vitrolife we design a product bag for traveling salesmen who demonstrate medical equipment used for in-vitro fertilizations.
The main requirements the target group pointed at included a casing with the ability to provide a high level of protection as well as being easy to transport and handle. It was also important that the bag expressed a general medical feeling and good hygiene properties.
The placement of the equipment in the bag follows a natural order for demonstrations and is also space efficient.